Sony Ericsson X10 pro
When Sony Ericsson launched the world's smallest Android phone —we called upon a long-time ambassador Caroline Wozniacki. With her help, we proved the phone's ability to be at your side - even on the tennis court. Connectivity around the clock is the emotional benefit - also if your friends aren't human.
Under the headline 'Mini Android phone. Mighty Entertainment.' the campaign made the Xperia X10 Denmark's most significant sales success that year - even though the campaign hit the streets simultaneously as the iPhone4.
Director: Adam Bonke
Production: Niels Kau / Nobody CPH
3D graphic/robot: Ghost
3D graphic/tag-on: Henrik Vinter
Production: Niels Kau / Nobody CPH
3D graphic/robot: Ghost
3D graphic/tag-on: Henrik Vinter
As an extra boost, we created these outdoors. A giant foil of Caroline Wozniacki and her friend the robot made the outdoor campaign for Sony Ericsson X10 mini pro even more alive. Here at the Metro Nørreport, Copenhagen.
Photo: Mads Lauritzen
Retouch and composition: Uffe Knørr + Claus Rost Jensen
Retouch and composition: Uffe Knørr + Claus Rost Jensen
